Līve Ambitions

I believe companies like PayPerPost and Text-Link-Ads are killing the SEO industry.  Why do I think this?  Because they openly advertise their services to the world. 

Google has always been opposed to paid links.  But now, with these paid linking services out in the mainstream, it would only be natural for search engines to react with stricter guidelines on passing link juice.

I’m sure these companies could care less about what they are doing to the SEO industry.  Why would they?  They’re making money by exploiting the system.

SEO is still important and effective, but companies like PayPerPost and Text-Link-Ads only add fuel to the fire.  Can you imagine what would happen if one day Google decided to remove backlinks as an algorithmic criteria for ranking websites?  It would pretty much kill the SEO industry as we know it, and all the link building that has been done in the past would be worthless.  Yes, there other factors of SEO besides link building, but it’s undeniable that link building is the biggest service market in SEO.

One should keep in mind that Google can easily cut off the link juice from any website or blog.  This means that you’re taking a greater risk when you buy links from a ”known” link seller.  PayPerPost and Text-Link-Ads exposes these “known” link sellers.

From what I can see, Google has penalized Text-Link-Ads.  When you run a search for “text link ads,” they are no where to be found.  But why isn’t PayPerPost.com penalized yet?  Their business model is based on the same concept as Text-Link-Ads.  I guess PayPerPost has a bigger problem to worry about.  The Federal Trade Commission (FTC) has made it mandatory for bloggers to disclose when they are getting paid for posts.  This means that everyone will know exactly who is selling blog posts.  Those who do not disclose payment information risk getting fined by the FTC.