There is a lot of discussion in various webmaster forums about whether “nofollow” links are good or not. Generally speaking, “nofollow” links do not provide any SEO value, but digging a little deeper, they may be more valuable than you initially think.
Here’s a few reasons why “nofollow” links maybe be beneficial:
- To diversify your link portfolio. I think it’s important to mix up your backlinks so Google doesn’t see it as a red flag. Building your links using a single source is like putting all your eggs in one basket – not a good idea.
- If the link is placed on a high-traffic website, you may be able to receive a fair amount of direct traffic.
- Although “nofollow” links do not pass PR or link juice, Google does still follow the link, which means the destination URL may get indexed as a result.
So, the bottom line is: diversify your SEO strategy. Experiment with different marketing opportunities because you never know how effective something will be until you try it out.