Līve Ambitions

I just read an article recently published by Microsoft which reveals a survey conducted through Adcenter on 400 small business owners.  The results of the survey showed that 73% of them would rather do their taxes than take a shot at managing their own search marketing campaign.

I’m not sure what to make of this.  I’ve only had experience doing my own personal taxes, but I would imagine that doing taxes for a small business would require some knowledge and a bit of paperwork.  I guess it’s like comparing apples to oranges, but apparently more people would feel comfortable crunching numbers vs. learning how to market their business through search.

What does this mean for the internet marketing industry?

It means that the majority of small businesses out there have not put any effort into search marketing or have no idea how to do it.  This opens up many doors for us in terms of finding new clients to offer our services.

This reminds me of ShoeMoney’s newsletter about local affiliate marketing.  I recommend you read it.  He shares a lot of good tips on how to acquire new small business clients on the local level.