Commission Junction Introduces PayPerCall

Commission Junction, North America’s largest affiliate network, has launched a new advertising service called CJ PayPerCall.  We’ve typically seen this type of advertising platform on “Yellowpage” type sites, but it’s still a new concept in the affiliate marketing realm.

Here’s the gist of how the program works:

1. Publisher signs up for pay-per-call campaign (CJ is using a pay-per-call platform called RingRevenue.com).
2. Publisher applies for affiliate programs and selects phone numbers.
3. Publisher promotes the phone campaigns.
4. Customer likes what they see and places a phone call.
5. CJ tracks the phone call.
6. Advertiser receives phone call.

According to CJ, PayPerCall will not only pay higher commissions vs traditional methods, but also increase conversion rates.  At the same time, the advertisers will have increased targeting capabilities and have the ability to reach new markets.

You can sign up for PayPerCall via your CJ affiliate account, or visit: www.cj.com/paypercall

Do you think an advertising platform like this will work?