Search Engine Wars

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I must admit that a few years back, I had no confidence in Microsoft’s search engine algorithm.  However, in recent times, I think they’ve gained a lot of ground in terms of search results relevancy.

Although Google is still my preferred search engine, I occasionally use Live Bing.  I never use Yahoo for searching, but I like the other services they offer, such as news articles, email and music videos.

You can compare search results on this site: http://blindsearch.fejus.com/.  According to the poll, Google is the most favored, followed by Bing and Yahoo.  I agree with the numbers.  If you would’ve asked me 3 years ago, I would’ve told you Google #1, Yahoo #2 and MSN #3. 

It’ll be interesting to see whether or not Bing gains ground on the search market.  According to Nielsen, Google leads with 64%  of the market share with Yahoo at 16.3% and MSN Bing at 9.9%.  I think Yahoo has 2nd place only because so many people use their portal and email system.

Relevancy is the key to capturing search engine market share, and I predict that Bing will gain some ground in the coming months.  The main thing I don’t like about Microsoft’s Bing is the name itself.  I would’ve stuck with Live as the brand.  Badda-Bing!