I just read about a class action lawsuit from Rust Consulting in which they propose a settlement against Yahoo search marketing. The lawsuit alleges that “Yahoo breached its contract with its customers by allowing Yahoo ads to be displayed in spyware, domain name parking sites (bulk registration sites), pop-ups, pop-unders and typosquatting sites.” Here’s the [...]
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Search Engine Market Share Data and its Discrepancies
Ever since Bing’s search deal with Yahoo, everyone’s been talking a lot about search engine market share. Most articles I’ve read talk about Bing’s increase in market share, while others talk about its loss in market share. So, who do you believe? It’s hard to say because it comes down to the accuracy of the data. [...]
Meta Tags are Not Important – Google Confirms It
Google has finally confirmed it. As I wrote in this post, in May, it turns out that meta tag keywords and descriptions are not factors in Google optimization. However, meta tags may still be useful for Yahoo and Bing optimization. You may also use meta tag descriptions to show in the search results if you are not satisfied with Google’s description [...]
Optimize for All Search Engines, Not Just One
I see a lot of articles on how to optimize for a specific search engine, such as Google, Yahoo or Bing. But, I wonder why anyone would do such a thing. SEO takes a lot of work and manhours, especially if the site is new or if you manage more than 1 website. Who has time [...]
What are Advertorials?
You can think of advertorials as a cross between an informative article and a sales copy. Advertorials usually start off by presenting a problem, and ends with a solution of some kind. The solution they offer is typically a sales pitch to subtly persuade the reader into buying something. To give you a better picture [...]
Microsoft and Yahoo Agree to a Search Partnership Deal
Interesting news. Microsoft and Yahoo has agreed to combine forces in the search market to better compete against the giant of search, Google. They’ve launched a website dedicated to the 10 year deal called ChoiceValueInnovation.com. The gist of the deal is that Microsoft will power Yahoo’s search for both organic and sponsored listings, and in [...]
Who has the Best PPC Program – Google, Yahoo, MSN, MySpace, Facebook or Adsonar
Over the years, I’ve had the opportunity to manage PPC campaigns in Google, Yahoo, MSN (Bing), MySpace, Facebook, Adsonar and even Business.com. Here is how I rate them (1-7): #1 Google Adwords - Google has not only proven to be a very effective tool for marketing, but also consistent. Needless to say, Google brings me the [...]
Search Engine Wars
I must admit that a few years back, I had no confidence in Microsoft’s search engine algorithm. However, in recent times, I think they’ve gained a lot of ground in terms of search results relevancy. Although Google is still my preferred search engine, I occasionally use Live Bing. I never use Yahoo for searching, but I like [...]