I see a lot of articles on how to optimize for a specific search engine, such as Google, Yahoo or Bing. But, I wonder why anyone would do such a thing. SEO takes a lot of work and manhours, especially if the site is new or if you manage more than 1 website. Who has time [...]
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Category: SEO
How Does Google Determine Relevancy?
We’ve all been told that building relevant backlinks are important to SEO. However, have you ever wondered how Google determines relevancy between 2 websites that do not share much keywords? For Example: Say you have site A linking to site B, but site A is about cars while site B talks about brake pads. And, say both [...]
Websites that Offer Free Business Listings with Backlink
Business Listings with DoFollow Links: VentureBeatProfiles.com MerchantCircle.com Kudzu.com HotFrog.com JigSaw.com LATimesInteractive.com BizCommunity.com MyWikiBiz.com Business Listings with NoFollow or Redirected Links: AboutUs.org GetSatisfaction.com InsiderPages.com Yelp.com FreeIndex.com
What is PR Sculpting?
PR Sculpting is the process of optimizing the linking structure within a website for the purpose of achieving the highest possible PR (Google Pagerank). The primary technique used for PR sculpting is the utilization of the “nofollow” tag within links. According to Google, their search engine robot does not crawl links with the nofollow attribute which means they don’t [...]
Beware of SEO Scam Emails
Nigerian 419 Scams? Nope. Now the scams are right in our backyard. Today, I received this email: Dear Website Owner, 65% of people searching the Internet will never find your web site unless you’re ranked on first page of Google, MSN, or Yahoo. If I help you obtain as much as 4 times more WEB [...]
Google SEO Starter Guide in 1 Minute
I just went over Google’s Search Engine Optimization Starter Guide. It’s a solid foundation to have if you’re just starting out in SEO. The PDF file provided by Google is only 22 pages long, but I decided to make it even shorter. 1. Create unique, accurate page titles a. Accurately describe the page’s content [...]
Search Query Suggestion Feature and SEO
I’m a little late on this topic, but I wanted to share my thoughts on it. I think it was Google who first implemented it, but the others quickly followed. To me, the search query suggestion feature is just another blow to the SEO industry. Although the feature adds convenience and saves time, I believe it also alters natural search [...]
Are Directories Worth Submitting to?
This is the age-old question that never seems to go away. I think the answer depends on a number of factors. I always try to do some preliminary research on the directory I’m thinking about submitting to, especially if I’m spending money on it. Here are some questions to ask yourself before deciding to submit. How old is the [...]
Google Personal Search, SEO and Paid Advertising
Once logged in your Google account, you’ll notice that search results will look a little different vs when you’re logged off. This is because Google has long been working to provide a more personal search experience for the user. This means that when you’re logged into your Google account, Google keeps track of your online [...]
Are Meta Tags Still Important?
I often get into heated discussions about this topic with colleagues and others in my profession. My stance is that meta tag titles, descriptions and keywords are not as important as many make it out to be. I mean, think about it. Meta tags are way too easy to manipulate. Spammers have used it to their advantage [...]
Is Google PR still important?
It all comes down to perspective. If you are selling links from your site based on PR, then it would be very important. However, if you are not in the business of selling links, then Google PR shouldn’t matter. The bottom line for any business online is traffic and conversions. Nothing else really matters. A high PR [...]
Bounce Rate and SEO
According to an independent test done by SEO Black Hat, the bounce rate of a webpage plays a considerable role in determining its rankings within the search engines Google. For those of you who have not heard of bounce rates. Here is the definition that Google gives: Bounce rate is the percentage of single-page visits [...]
PPC Arbitrage and Long-Tail Keywords
I understand the concept of arbitrage – buying cheap long-tail keywords and turning a profit for higher paying keywords. And, I ‘ve also talked to people who’ve had incredible success with arbitrage in the past, but I question whether it still works today. There are a few reasons why I question the effectiveness of arbitrage in today’s market: [...]
SEO is Not Easy Anymore
SEO is still alive and kicking, but lately its become more challenging to optimize sites for higher rankings in the search engines. These are some of the reasons why I believe so: Search engine technology has improved their ability to detect unnatural links and discount them automatically. Ever heard the phrase “content is king”? It’s absolutely true, and probably more important now than [...]