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Category: Internet Marketing

Online Profits Officially Launched

My friend, Daniel Scocco, of Daily Blog Tips has officially launched OnlineProfits.com.  You can think of Online Profits as an exclusive all-in-one learning center for SEOs and Internet Marketers.  Online Profits is limited to the first 300 people, so once it’s gone, it’s gone.  The program offers training material and resources for both beginners and professionals, so [...]

Email Marketing Done Right

  What not to do. Buy a list and email blast everyone and their mom. Email blasts have become all the rage when it comes to marketing. They’re cheap, they’re quick, but you’ll also be surprised to find out that they’re not as effective as you would’ve hoped.  For starters, email blasts are easily blocked [...]

What are Advertorials?

You can think of advertorials as a cross between an informative article and a sales copy. Advertorials usually start off by presenting a problem, and ends with a solution of some kind.  The solution they offer is typically a sales pitch to subtly persuade the reader into buying something. To give you a better picture [...]

Commission Junction Introduces PayPerCall

Commission Junction, North America’s largest affiliate network, has launched a new advertising service called CJ PayPerCall.  We’ve typically seen this type of advertising platform on “Yellowpage” type sites, but it’s still a new concept in the affiliate marketing realm. Here’s the gist of how the program works: Publisher signs up for pay-per-call campaign (CJ is using a [...]

Izea Launches SponsoredTweets.com – Twitter Advertising

I knew this was coming.  Because Twitter is so immensely huge and popular, Izea decided to create an advertising platform based solely on tweets.  So, if you have enough money to blow, sign up with SponsoredTweets.com and have your favorite celebrity tweet something about your offer. It’s a pretty clever idea.  A celebrity with a big following [...]

Websites that Offer Free Business Listings with Backlink

Business Listings with DoFollow Links: VentureBeatProfiles.com MerchantCircle.com Kudzu.com HotFrog.com JigSaw.com LATimesInteractive.com BizCommunity.com MyWikiBiz.com Business Listings with NoFollow or Redirected Links: AboutUs.org GetSatisfaction.com InsiderPages.com Yelp.com FreeIndex.com

Who has the Best PPC Program – Google, Yahoo, MSN, MySpace, Facebook or Adsonar

Over the years, I’ve had the opportunity to manage PPC campaigns in Google, Yahoo, MSN (Bing), MySpace, Facebook, Adsonar and even Business.com.  Here is how I rate them (1-7): #1 Google Adwords - Google has not only proven to be a very effective tool for marketing, but also consistent.  Needless to say, Google brings me the [...]

FTC to Monitor Blogs for False Claims and Compensations

Have you heard of this?  The FTC plans to monitor blogs for false claims and a lack of disclosure for compensation. As you know, there are tons of blog owners out there that recommend products or services in return for some sort of compensation, whether it be cash or free products.  I would be curious to know how [...]

Search Query Suggestion Feature and SEO

I’m a little late on this topic, but I wanted to share my thoughts on it.  I think it was Google who first implemented it, but the others quickly followed. To me, the search query suggestion feature is just another blow to the SEO industry.  Although the feature adds convenience and saves time, I believe it also alters natural search [...]

Are Directories Worth Submitting to?

This is the age-old question that never seems to go away.  I think the answer depends on a number of factors.  I always try to do some preliminary research on the directory I’m thinking about submitting to, especially if I’m spending money on it.  Here are some questions to ask yourself before deciding to submit. How old is the [...]

Google Personal Search, SEO and Paid Advertising

Once logged in your Google account, you’ll notice that search results will look a little different vs when  you’re logged off.  This is because Google has long been working to provide a more personal search experience for the user.  This means that when you’re logged into your Google account, Google keeps track of your online [...]

Google Professional Advertising Exam

I been meaning to take the Google Professional Advertising Exam for a while now.  I finally decided to take it yesterday after having gone over some of the tutorials in the Adwords Learning Center.  Fortunately, I passed – barely.  I’m a little embarrassed to share my score, but it was less than 80% and higher than 75%.  [...]

Are Meta Tags Still Important?

I often get into heated discussions about this topic with colleagues and others in my profession.  My stance is that meta tag titles, descriptions and keywords are not as important as many make it out to be.  I mean, think about it.  Meta tags are way too easy to manipulate.  Spammers have used it to their advantage [...]

Small Businesses Would Rather Do Taxes Than Search Marketing

I just read an article recently published by Microsoft which reveals a survey conducted through Adcenter on 400 small business owners.  The results of the survey showed that 73% of them would rather do their taxes than take a shot at managing their own search marketing campaign. I’m not sure what to make of this.  I’ve [...]