We’ve all been told that building relevant backlinks are important to SEO. However, have you ever wondered how Google determines relevancy between 2 websites that do not share much keywords? For Example: Say you have site A linking to site B, but site A is about cars while site B talks about brake pads. And, say both [...]
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Google Image Search Now Has Options
Google recently announced the addition of search options for their image search. Now, you can narrow your image search down to size, type and color. At first, I wondered how they could determine the color of these images automatically, and realized that the color could simply be included in the image alt tag.
Microsoft and Yahoo Agree to a Search Partnership Deal
Interesting news. Microsoft and Yahoo has agreed to combine forces in the search market to better compete against the giant of search, Google. They’ve launched a website dedicated to the 10 year deal called ChoiceValueInnovation.com. The gist of the deal is that Microsoft will power Yahoo’s search for both organic and sponsored listings, and in [...]
Google Turns Up the Heat with the Announcement of Google Chrome OS
Yesterday, Google announced that they would be launching a new open source operating system called Google Chrome OS. This is big news as they turn up the heat to compete against the currently monopolizing OS which is Microsoft Windows. According to Google, “Speed, simplicity and security are the key aspects of Google Chrome OS.” Isn’t that what [...]
Who has the Best PPC Program – Google, Yahoo, MSN, MySpace, Facebook or Adsonar
Over the years, I’ve had the opportunity to manage PPC campaigns in Google, Yahoo, MSN (Bing), MySpace, Facebook, Adsonar and even Business.com. Here is how I rate them (1-7): #1 Google Adwords - Google has not only proven to be a very effective tool for marketing, but also consistent. Needless to say, Google brings me the [...]
What is PR Sculpting?
PR Sculpting is the process of optimizing the linking structure within a website for the purpose of achieving the highest possible PR (Google Pagerank). The primary technique used for PR sculpting is the utilization of the “nofollow” tag within links. According to Google, their search engine robot does not crawl links with the nofollow attribute which means they don’t [...]
Search Engine Wars
I must admit that a few years back, I had no confidence in Microsoft’s search engine algorithm. However, in recent times, I think they’ve gained a lot of ground in terms of search results relevancy. Although Google is still my preferred search engine, I occasionally use Live Bing. I never use Yahoo for searching, but I like [...]
Google SEO Starter Guide in 1 Minute
I just went over Google’s Search Engine Optimization Starter Guide. It’s a solid foundation to have if you’re just starting out in SEO. The PDF file provided by Google is only 22 pages long, but I decided to make it even shorter. 1. Create unique, accurate page titles a. Accurately describe the page’s content [...]
Search Query Suggestion Feature and SEO
I’m a little late on this topic, but I wanted to share my thoughts on it. I think it was Google who first implemented it, but the others quickly followed. To me, the search query suggestion feature is just another blow to the SEO industry. Although the feature adds convenience and saves time, I believe it also alters natural search [...]
Are Directories Worth Submitting to?
This is the age-old question that never seems to go away. I think the answer depends on a number of factors. I always try to do some preliminary research on the directory I’m thinking about submitting to, especially if I’m spending money on it. Here are some questions to ask yourself before deciding to submit. How old is the [...]
Google Personal Search, SEO and Paid Advertising
Once logged in your Google account, you’ll notice that search results will look a little different vs when you’re logged off. This is because Google has long been working to provide a more personal search experience for the user. This means that when you’re logged into your Google account, Google keeps track of your online [...]
Google Professional Advertising Exam
I been meaning to take the Google Professional Advertising Exam for a while now. I finally decided to take it yesterday after having gone over some of the tutorials in the Adwords Learning Center. Fortunately, I passed – barely. I’m a little embarrassed to share my score, but it was less than 80% and higher than 75%. [...]
Are Meta Tags Still Important?
I often get into heated discussions about this topic with colleagues and others in my profession. My stance is that meta tag titles, descriptions and keywords are not as important as many make it out to be. I mean, think about it. Meta tags are way too easy to manipulate. Spammers have used it to their advantage [...]
Is Google PR still important?
It all comes down to perspective. If you are selling links from your site based on PR, then it would be very important. However, if you are not in the business of selling links, then Google PR shouldn’t matter. The bottom line for any business online is traffic and conversions. Nothing else really matters. A high PR [...]
Bounce Rate and SEO
According to an independent test done by SEO Black Hat, the bounce rate of a webpage plays a considerable role in determining its rankings within the search engines Google. For those of you who have not heard of bounce rates. Here is the definition that Google gives: Bounce rate is the percentage of single-page visits [...]