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Google Search Algorithm Update: Freshness

Today, Google released an update to their search algorithm which will supposedly improve the freshness of the content within their search results. So, this basically means that you’ll see a boost in rankings for content that are time-sensitive. According to Google, this update will affect close to 35% of all searches. This may be good [...]

Splogs Still Work for SEO

Splogs, or spam blogs, are the latest marketing tools for black-hat SEOs and marketers. What they do is – set up a bunch of meaningless blogs for the sake of linking out to their prized websites in hopes of increasing their organic rankings in the search engines. This technique has been around for some years [...]

How Can a Site Rank for a Keyword When it Has No Content for it?

Answer: Backlinks You’re obviously asking this question because you’ve probably come across a website that hardly mentions a certain keyword, yet it ranks top 5 for it.  This is because the site has a ton of backlinks pointing to it, using certain anchor text keywords.  Here’s a prime example: Bing.  If you take a look [...]

7 Things to Watch Out for Before Hiring an SEO Company

1. You usually get what you pay for. This statement is true for the SEO industry. You can hire cheap labor just about anywhere, but you’ll get what you pay for – perhaps some low quality directory links, spammy comment or forum links, and maybe an in-content article link written by someone who doesn’t speak [...]

Google Instant and Its Effects

As you may have already heard or experienced, Google recently unveiled Google Instant.  Google Instant is a new search feature which speeds up search.  As if Google wasn’t fast enough, they want it even faster. Here are the benefits of Google Instant, according to Google: Faster Searches: By predicting your search and showing results before [...]

Are NoFollow Links Any Good?

There is a lot of discussion in various webmaster forums about whether “nofollow” links are good or not.  Generally speaking, “nofollow” links do not provide any SEO value, but digging a little deeper, they may be more valuable than you initially think. Here’s a few reasons why “nofollow” links maybe be beneficial: To diversify your link [...]

Online Profits Officially Launched

My friend, Daniel Scocco, of Daily Blog Tips has officially launched OnlineProfits.com.  You can think of Online Profits as an exclusive all-in-one learning center for SEOs and Internet Marketers.  Online Profits is limited to the first 300 people, so once it’s gone, it’s gone.  The program offers training material and resources for both beginners and professionals, so [...]

Google – Personalized Search for Everyone

If you’re a SEO (Search Engine Optimizer), you’re either going to love this idea or hate it.  Google has decided to show personalized results for everyone, regardless of whether someone is logged in or not.  For well-established sites, it may be easier to rank since you already have a good presence in the search engines.  However, [...]

Small Business and Outsourcing SEO

In today’s economy, it’s not easy for small businesses to find a good SEO or Internet Marketer.  There are many hurdles to overcome when choosing to outsource some of your work.  Here are some of them: finding a provider within your budget finding a provider who is skilled enough finding a provider who is meticulous finding a [...]

Page Loading Speed May Become a Factor of SEO

According to a recent WebProNews interview with Matt Cutts, a Google software engineer, page load speeds may become a factor of Google search rankings.  In Matt Cutts’ own words: Historically, we haven’t had to use it in our search rankings, but a lot of people within Google think that the web should be fast.  It should be a good experience, [...]

Types of Links – Static and Dynamic

Many people have the misperception that all links are the same.  As a SEO, one of the most important things to know are the different types of links out there.  Knowing the difference is critical because it can mean the difference between a success SEO campaign versus one that does not produce any results. Link discussions [...]

Google and Twitter Search Agreement

Google has officially jumped on the Twitter bandwagon.  According to their press release last week, Google has agreed to include Tweets in their search results.  I really hope Google does this in a way that isn’t obtrusive with the current search interface and layout.  Hopefully, the extent of Tweet results will be limited to Google’s search options.  It [...]

Linking Your Logo to the Homepage

In the past, it was common to see websites without logo links.  Websites used to have a simple menu with a “Home” link in a prominent location.  Websites of today have become more advanced in design and some conventions have even changed, although the concept of simple browsing has not.  Nowadays, it’s more common to see websites [...]

Google PR, Link Buying and the SEO Industry

Remember the days when it was common to see a PR5 or PR6 site?  Prior to the BigDaddy update in early 2006, Google was more generous about giving out PageRank.  Nowadays, you’d be lucky to get a PR4.  Even authority websites have a tough time reaching PR5 or PR6. Google has changed the landscape of [...]

Meta Tags are Not Important – Google Confirms It

Google has finally confirmed it.  As I wrote in this post, in May, it turns out that meta tag keywords and descriptions are not factors in Google optimization.  However, meta tags may still be useful for Yahoo and Bing optimization. You may also use meta tag descriptions to show in the search results if you are not satisfied with Google’s description [...]