Today, Google released an update to their search algorithm which will supposedly improve the freshness of the content within their search results. So, this basically means that you’ll see a boost in rankings for content that are time-sensitive. According to Google, this update will affect close to 35% of all searches. This may be good [...]
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Splogs Still Work for SEO
Splogs, or spam blogs, are the latest marketing tools for black-hat SEOs and marketers. What they do is – set up a bunch of meaningless blogs for the sake of linking out to their prized websites in hopes of increasing their organic rankings in the search engines. This technique has been around for some years [...]
Google Adsense for Search Pays Low CPC Rates
In the 5+ years that I’ve been working with Adsense, I have never tried out Google Adsense for search. Until a month ago. I have always assumed that search CPC rates would be higher than content CPC because it seems to be industry standard, not just with Google but also on other PPC platforms like [...]
How Can a Site Rank for a Keyword When it Has No Content for it?
Answer: Backlinks You’re obviously asking this question because you’ve probably come across a website that hardly mentions a certain keyword, yet it ranks top 5 for it. This is because the site has a ton of backlinks pointing to it, using certain anchor text keywords. Here’s a prime example: Bing. If you take a look [...]
Google Comparison Ads – My Opinion
As you may have witnessed already, Google has been running these ads called “Comparison Ads.” The Comparison Ad is a feature of Google Adwords. For example, if you run a search for “mortgage,” you’ll notice that the first ad spot features a Comparison Ad. Once you click on the ad, you’ll be taken to a page which shows you a [...]
Google Instant and Its Effects
As you may have already heard or experienced, Google recently unveiled Google Instant. Google Instant is a new search feature which speeds up search. As if Google wasn’t fast enough, they want it even faster. Here are the benefits of Google Instant, according to Google: Faster Searches: By predicting your search and showing results before [...]
Are NoFollow Links Any Good?
There is a lot of discussion in various webmaster forums about whether “nofollow” links are good or not. Generally speaking, “nofollow” links do not provide any SEO value, but digging a little deeper, they may be more valuable than you initially think. Here’s a few reasons why “nofollow” links maybe be beneficial: To diversify your link [...]
Google Nexus One vs. iPhone, Palm Pre and Motorola Droid
It isn’t surprising to see Google challenging the most innovative companies in the most competitive market today – technology. Yesterday, Google introduced their newest smart mobile phone: Nexus One. From search to software and hardware, Google is applying pressure in all directions. BillShrink released a comparison of the top smart phones yesterday. From the looks of it, Nexus One is not [...]
Google – Personalized Search for Everyone
If you’re a SEO (Search Engine Optimizer), you’re either going to love this idea or hate it. Google has decided to show personalized results for everyone, regardless of whether someone is logged in or not. For well-established sites, it may be easier to rank since you already have a good presence in the search engines. However, [...]
Page Loading Speed May Become a Factor of SEO
According to a recent WebProNews interview with Matt Cutts, a Google software engineer, page load speeds may become a factor of Google search rankings. In Matt Cutts’ own words: Historically, we haven’t had to use it in our search rankings, but a lot of people within Google think that the web should be fast. It should be a good experience, [...]
Google and Twitter Search Agreement
Google has officially jumped on the Twitter bandwagon. According to their press release last week, Google has agreed to include Tweets in their search results. I really hope Google does this in a way that isn’t obtrusive with the current search interface and layout. Hopefully, the extent of Tweet results will be limited to Google’s search options. It [...]
Search Engine Market Share Data and its Discrepancies
Ever since Bing’s search deal with Yahoo, everyone’s been talking a lot about search engine market share. Most articles I’ve read talk about Bing’s increase in market share, while others talk about its loss in market share. So, who do you believe? It’s hard to say because it comes down to the accuracy of the data. [...]
Google PR, Link Buying and the SEO Industry
Remember the days when it was common to see a PR5 or PR6 site? Prior to the BigDaddy update in early 2006, Google was more generous about giving out PageRank. Nowadays, you’d be lucky to get a PR4. Even authority websites have a tough time reaching PR5 or PR6. Google has changed the landscape of [...]
Meta Tags are Not Important – Google Confirms It
Google has finally confirmed it. As I wrote in this post, in May, it turns out that meta tag keywords and descriptions are not factors in Google optimization. However, meta tags may still be useful for Yahoo and Bing optimization. You may also use meta tag descriptions to show in the search results if you are not satisfied with Google’s description [...]
Optimize for All Search Engines, Not Just One
I see a lot of articles on how to optimize for a specific search engine, such as Google, Yahoo or Bing. But, I wonder why anyone would do such a thing. SEO takes a lot of work and manhours, especially if the site is new or if you manage more than 1 website. Who has time [...]